Adam is an entrepreneur, organizational leader, and business consultant who has been advocating for a more sustainable food system since 2005. After designing luxury watch dials in Geneva, Switzerland, and managing North American distribution for Franck Muller Watch in New York, Adam co-founded Acre Gourmet, Inc., a sustainable foodservice management company based in San Francisco. Acre Gourmet fulfilled its mission of cultivating a better food culture serving over 5,000 people daily in its organic Real Lunch programs at Bay Area independent schools, multiple cafes, and catering business.
In 2012, Adam founded The Lunch Trust consultancy to transform school meals on a larger, more equitable scale, working nationally with public school districts, nonprofits, private companies, and government agencies. As Executive Director for the Center for Ecoliteracy, Adam led advocacy and policy strategy at the state and federal levels, leading California to adopt the first universal school meals policy in the nation, investing over $2 billion annually into student nutrition, over $200 million in culinary infrastructure and training, and over $60 million annually into Farm to School local procurement. As a chef and food entrepreneur, Adam has invested in, developed, and brought to market many organic food CPG products.
He currently consults with mission-driven start-ups, nonprofits, and businesses focused on creating sustainable impact in the food and sustainability spaces. Adam moved to Ketchum with his wife and young daughter in 2020 and enjoys exploring the mountains by ski, bike, and foot. He is a coach for The Community School Mountain Bike Team and guide with Sun Valley Guides.